The AdSense CPC (Cost Per Click) and RPM (Revenue Per Mille) for news websites can vary widely depending on several factors, such as the type of news (e.g., local, global, tech, finance, politics), the geographic location of the audience, the quality of the content, and the level of competition among advertisers.
1. CPC (Cost Per Click):
- For news websites, the CPC can vary greatly. It can range from $0.10 to $2.00 or more. The CPC tends to be higher for specific types of news, such as financial news, technology news, or business news, where advertisers are willing to pay more for clicks.
2. RPM (Revenue Per Mille):
- The RPM for news websites typically ranges from $2 to $10. However, for niche or high-quality news content, especially in high-demand areas like finance, technology, or business, RPM can go higher, sometimes reaching $15 to $20 or more.
Factors Influencing CPC and RPM:
- Audience Location: Audiences from countries like the US, UK, Canada, and Australia generally attract higher CPC and RPM.
- Ad Placement: Better ad placement can lead to higher RPM as it increases the chances of user engagement with ads.
- Content Relevance: Content that is closely related to high-paying keywords can attract higher CPC and RPM.
Since news websites often have high traffic volumes, even with relatively modest CPC and RPM, they can generate substantial revenue. However, due to the broad nature of the news category, it’s crucial to focus on quality and relevance to attract higher-paying advertisers.